This year's Editors' Picks honorees span the entire grocery store
By Progressive Grocer Staff
Because we’re not only editors, but also enthusiastic shoppers of food and consumables, we look forward eagerly to Progressive Grocer’s annual Editors’ Picks program, where we get to read about some of the most creative products introduced in the grocery channel in the past year. Spanning the entire store, the products that we ultimately chose as this year’s slate of Editors’ Picks provided innovation in spades, as well as a tangible boost to their respective categories, thanks to creative marketing and merchandising tactics.
Today’s consumer is much more on-the-go and health-savvy than past generations, keeping businesses busy following trends and developing products.
Dating back to the Great Depression and through the popular “Got Milk” television ads of the ‘90s, California’s dairy producers have always found unique ways to reach consumers.
This year, California Dairies, Inc., a farmer-owned dairy processing cooperative based in Visalia, launched a new direct-to-consumer product and brand to meet consumer demands for protein from an underutilized source — milk.
In Good Hands, a new better-for-you snack company founded by California dairy farmers, announced the launch of its first product line, Nacho Cheese Protein Puffs and White Cheddar Protein Puffs, at the Winter Fancy Food Show in Las Vegas.
“Like 97% of consumers, our dairy farmers are snackers and always looking for better-for-you options. They also take pride in producing high quality milk so it’s important that this first product focused on delivering flavor while remaining true to the integrity of real milk and dairy ingredients,” said Stacy Heaton, director of communications for California Dairies Inc, parent company of In Good Hands.
Poised to tap into the booming better-for-you snack market, In Good Hands Protein Puffs are the first in a line of milk protein-based products made with Real California Milk and dairy ingredients using some of the most sustainable farming practices in the world.
51% of shoppers have switched from traditional snacks to high-protein, lower sugar options in the last year.
Protein Puffs are the right fit for how consumers snack today and the evolving wellness landscape.
Innovative snack company In Good Hands rolls out Protein Puffs, in Nacho Cheese and White Cheddar flavors. This crunchy, healthy, snack and energy booster is packed with quality milk protein – the first in a line of milk protein-based products made with Real California Milk from California Dairies Inc. farm families.
Dairy farmer founded In Good Hands launched its first products, Nacho Cheese Protein Puffs and White Cheddar Protein Puffs, at the Winter Fancy Food Show in Las Vegas. The brand’s development team spent several years perfecting its process to create a high-protein puff with an optimal crunchy texture and cheese flavor.
Earlier this year, the FDA issued new guidance on plant-based milk beverages. It encourages manufacturers of plant-based drinks to disclose their nutrient content compared to cows' milk, to address both consumer health concerns and nutritional confusion.
In Good Hands Protein Puffs are being launched as a new, better-for-you take on the classic cheese puff snacks perfect for satisfying cravings, while also offering a functional recipe.The snack features 12-grams of milk protein in each serving with 130-calories, one-gram of sugar and no gluten in the mix.