In Good Hands Debut | Deli Market News

In Good Hands Debut | Deli Market News

By Jenna Plasterer  |  Jan 30, 2023

Crunch, crunch, crunch. ’Tis the sound coming from a group ofdeli market logo happy consumers as better-for-you snack company In Good Hands has rolled out its first product line, featuring Nacho Cheese Protein Puffs and White Cheddar Protein Puffs.

“Like 97 percent of consumers, our dairy farmers are snackers and always looking for better-for-you options to power them through their busy days. They also take pride in producing high-quality milk, so it’s important that this first product focused on delivering flavor while remaining true to the integrity of real milk and dairy ingredients,” said Stacy Heaton, Director of Communications for California Dairies, the parent company of In Good Hands. “Considering 51 percent of shoppers switched from traditional snacks to high-protein, lower-sugar options in the last year, our Protein Puffs are just the right fit for how consumers snack today and the evolving wellness landscape. Packed with quality milk protein and that cheesy flavor we all love, they are perfect for a post workout power up or a guilt-free workday snack.”

According to a press release, In Good Hands' Protein Puffs are an initial offering in a line of milk protein-based products made with Real California Milk and dairy ingredients from California dairy families using some of the most sustainable farming practices in the world. The puffs feature 12 grams of milk protein, are gluten-free, and have only 1 gram of sugar and 130 calories per serving.

12g of protein, gluten free, and 1g of sugar in In Good Hands Nacho Cheese Puffs!

The In Good Hands development team spent several years perfecting its process to create a high-protein puff with an optimal crunchy texture and cheese flavor, leaving it well-positioned to tap into the better-for-you snack market, which is expected to reach $108 billion by 2027.

“Nacho Cheese and White Cheddar Protein Puffs are snacks our farmers feel good about supporting and consumers can feel good about eating,” said Heaton. “As we like to say, you are In Good Hands.”

These alluring offerings originally debuted at the recent Winter Fancy Food Show in Las Vegas, Nevada, on January 15 through 17. Nacho Cheese and White Cheddar Protein Puffs are available online, with additional flavors to come in early 2023.

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