Specialty Foods Association

Specialty Foods Association

In Good Hands, a new better-for-you snack company founded by California dairy farmers, today announced the launch of its first product line, Nacho Cheese Protein Puffs and White Cheddar Protein Puffs debuting at the Winter Fancy Food Show in Las Vegas, Nev. January 15-17, 2023.

Specialty Foods Association logoIn Good Hands Protein Puffs feature 12 grams of milk-protein, are gluten free and have only 1 gram of sugar and 130 calories per serving. The In Good Hands development team spent several years perfecting its process to create a high protein puff with an optimal crunchy texture and cheese flavor. These delicious new snacks satisfy the cravings of salty snackers seeking real food and real ingredients.

“Like 97% of consumers, our dairy farmers are snackers and always looking for better-for-you options to power them through their busy days. They also take pride in producing high quality milk so it’s important that this first product focused on delivering flavor while remaining true to the integrity of real milk and dairy ingredients,” said Stacy Heaton, Director of Communications for California Dairies Inc, parent company of In Good Hands. “Considering 51% of shoppers switched from traditional snacks to high-protein, lower sugar options in the last year1, our Protein Puffs are just the right fit for how consumers snack today and the evolving wellness landscape. Packed with quality milk protein and that cheesy flavor we all love, they are perfect for a post workout power up or a guilt-free workday snack.”

Poised to tap into the better-for-you snack market, which is expected to reach $108 billion by 20272, In Good Hands Protein Puffs are an initial offering in a line of milk protein based products made with Real California Milk and dairy ingredients from California dairy families using some of the most sustainable farming practices in the world.

“Nacho Cheese and White Cheddar Protein Puffs are snacks our farmers feel good about supporting and consumers can feel good about eating,” said Heaton. “As we like to say, you are In Good Hands.” Nacho Cheese and White Cheddar Protein Puffs are available online at InGoodHandsFoods.com and will be sampled in the California Milk Advisory Board booth #525 at the Winter Fancy Food Show. Additional flavors will come online in early 2023.

In Good Hands is part of California Dairies, Inc., the largest member-owned milk marketing, and processing cooperative in California, co-owned by more than 300 of the state’s dairy producers.


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